When building your resource box (or boxes) in EzineArticles.com you want to ensure you have four basic areas covered to ensure that your article also acts as great publicity for you and what you do. If your resource box takes these four things into account, then your articles will do more than just educate the reading public, it will act as a fantastic business card for you and your business.
Brief Summary of You
This is the basic purpose of a resource box, to share with the world a brief overview of you and who you are. You want to make sure you tell people things about you as a person as well as why you have chosen to write on this topic. The key here is to be brief. Do not have a rambling resume of you and your skills. When it comes to a resource box less is more. Tease a little with why you are unique but make them want to learn more about you.
Relevance to the topic of the article
You also want to ensure that the information you are sharing in the resource box is actually relevant to the topic of the article you have written. I have written articles on higher education (was a faculty member and administrator for over 10 years), internet marketing (I currently manage a forum on affiliate marketing), and on abundance and prosperity (published two books on this topic). I share these examples because if someone is reading one of my higher education articles they don't want a resource box telling them how to be a better internet marketer. Make sure the resource box is relevant to the topic of the article.
This is one of the great things about many online article sites. They allow you to create as many resource boxes as you want, and then you can chose the one you want to associate with the article you wrote. So you can have diverse interests and areas of knowledge, you just want to make sure you have diverse and unique resource boxes to match. So make multiple ones, it only helps you.
Active link (not a redirect)
Article sites can be very specific about how many links you can have in an article, where they can go etc. Instead of trying to beat the system or turn the article into a flyer for you and your business, use it to actually share valuable information. The more articles you write that help to educate (instead of blatantly selling) the more attention you will get. If I do a search for an article relevant to my needs and find multiple articles written by the same person, I will then trust them and want to learn more. This is where the active link comes in. Do not worry about links in the article body, let the article build your credibility and instead add the link in your resource box. Just make sure the link actually works and is not a redirect. The Link is VERY important.
Call to Action
The final essential is to have a strong call to action. This is why you want to have a brief and teasing summary of you and make sure the resource box is relevant to what you are writing about. You want to drive people to click on your link (hence why the link needs to be active). You already gave them great content in the body of the article, now it is time to get them to take the next step. Simple things like "To learn more about the tools discussed above, click here" can be effective. Too many people just write about themselves and then leave a link sitting there. You have to tell them to click the link.
If you follow these four simple steps you will move from a boring ineffective resource box to a resource box that connects your reader to you and gets them wanting more. Your article is a marketing piece and your resource box is how you get them through the proverbial front door. Follow these four essentials and thrive.
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